The Making of an Ad
Tuesday, April 28th, 2009This is Ken, my friend and creative/business partner at Empire Communications.
Under a print deadline for DownEast Magazine, we took a stroll this morning around Pleasant Street in Portland and did a photo shoot for a David Wood ad.
I held the camera, Ken held the vision, and the product being featured needs little introduction ~ a fabulous navy shetland wool sweater with a red Lobster adorning the back. Yes, that’s Lobster with a capital L.
These are but a few of a long line of shots taken of Ken modeling (Did I mention that he used to be a model? It goes without saying, I suppose.) the sweater to produce a workable image, a canvas if you will, for him to actualize his vision not only for this sweater and this ad, but for a campaign that holds great intrigue and promise on behalf of David Wood Clothiers in Portland.
And the image below is just a tease, if you will, of the finished product for DownEast. A fascinating peek into the makings of an ad, a talented creative mind and a humble and incredibly time consuming effort behind the scenes.
Of course, you’ll have to pick up a copy of the summer edition of the magazine to see the end result. And trust me. It’s worth waiting for.















