The Big Black Book
Wednesday, January 28th, 2009I remember being in Border’s, feeling compelled to buy this publication ~ Esquire’s The Big Black Book 2008, The Style Manual for Successful Men. But twelve bucks is twelve bucks, and so trying to tame the frivolity I tend to get around magazine racks, I put it back, ignoring the impulse. It never fell off my radar, though. And sure enough, a few weeks later, my friend Ken mentioned that David Wood, established men’s clothier here in Portland, had just been mentioned in Esquire magazine.
“Esquire magazine?” I asked, seeking to clarify, because surely he didn’t mean Esquire, the sophisticated men’s magazine. I mean, what would such a worldly publication want with one of our stylish little treasure troves?
“Yeah, Esquire,” he replied. “Some sort of listing…”
That’s when it dawned on me. “It must be in the Big Black Book of Style,” I exclaimed. “That’s huge!”
I immediately signed off and drove to the bookstore to grab a copy and see what kind of coverage a little store in Portland, Maine might possibly generate. Oh, the world is small indeed. And living in Maine, we sometimes forget that, to the rest of the world, there is hint of intrigue, perhaps even envy, for a place like this.
Sure enough, at the very end of the book (and I do mean book), there is a section called The Resources. And I quote: “Department stores are convenient and megachains are everywhere, but some of the best finds and most knowledgeable service can only be found at independently owned stores around America.” Divided into regions across the country, The East Coast kicks it off, where our very own David Wood is no. 2 on the list. In such good company as Richard’s in Greenwich and Mr. Sid in Newton, Mass.
Maine is well represented here – Best Bib and Tucker in Bangor and Rogues Gallery in Portland also made the cut – and we should be proud that our local talent base commands the recognition and the esteem of its global peers. Very cool.
But the icing on the cake? Flipping through the book and landing on page No. 038, to an article entitled The New Americans, The design mavericks who are redefining style from the U.S. of A. and seeing a full page spread on Rogues Gallery. Now that was something else.
Perhaps the old mindset of having to move to the “big city” to do something great can finally be put to bed. Afterall, it’s not really about location. Build it and they will come.




