Portland continues to cultivate its own little niche on the fashion landscape in 2008. What a way to welcome in the New Year! This time, kudos go out to Zane on Milk Street for taking some high style risks and bringing in lines by top designers created specifically for the contemporary market (served by specialty stores in the Old Port like Zane, Chantal., Simply Chic and Helene m.), but with price points that really begin to flirt with the outer edge…
This is a serious act of courage, considering the current retail climate, and is a testament to their belief that women here in southern Maine are indeed savvy and discriminating when it comes to style, and even more importantly, are willing to pay for it.
Too often here in Maine, our fashion offerings have been dumbed down to the lowest common denominator based on the assumption that women “up here” just “don’t get it.” Somewhat insulting. But stereotypes often are.
Thanks to an evolving and diversified retail landscape, however, this mindset is slowly beginning to change. And shoppers here in Maine stand to benefit – fashionistas and conservatives alike.
You see, we gals here in Maine do, in fact, get it, and we want what every other gal in NYC, Boston, San Francisco and London has when it comes to shopping for clothes: choice. Real choice. Clothing with substance, style, quality and life. It’s true, most of us aren’t looking to belong to the club of Haute Couture, where the fewer times you wear something the more valuable it is. And most of us won’t be donating the bulk of our closets to the MOMA when the time comes. But we appreciate “good looking” when we see it, we know what lines are hip and have strong brand (read: staying) power, and we believe in investing in key pieces and the occassional statement piece or impulse buy to build a functional and stylish wardrobe. Anything else would be impractical, and a true Yankee is nothing if not practical.
The new big name in town is See by Chloe. Yes, the very same Chloe that boasts a roster of former designers that would give anyone pause – Karl Lagerfeld, Stella McCartney and Phoebe Philo… And on the very day I stumbled upon it at Zane (it was literally being pulled from its boxes), I also got my daily email from shopbop announcing See by Chloe as its latest and greatest find. How many times does that happen? I love that – it’s as if we here in Portland have our fingers on the greater fashion pulse…with absolutely no delays or impositions of any kind.
So whether it’s See by Chloe, Tory Burch, Nanette Lapore, Milly or Diane von Furstenburg, enjoy the abundance of choice ladies, and indulge in a little something that suits you and your own burgeoning sense of style!


See by Chloe flower print shift dress $380 and green knit sweater dress $398, available at Zane.
Also coming soon to Zane: McQ by Alexander McQueen, Mara Hoffman and Pringle 1815.